The buyer invitation for INTERFILIÈRE SHANGHAI 2025, a leading intimate apparel trade show, is in full swing. More international brands, manufacturers, and designer buying teams are booking their visits. Today we feature Penti, Turkey’s renowned lingerie brand. Its Supply Chain Manager, already scheduled to attend, shared insights in an interview:

What are Penti’s main purchasing focuses?
Raw materials, components, and finished garments.

Main goals at INTERFILIÈRE SHANGHAI 2025?
Discover new materials, suppliers, and technologies; build long-term partnerships; meet with partners and designated suppliers.

Most important supplier criteria?
Quality, lead time, innovation, and price.

Expected supplier support?
Development speed, innovation, and reliable collaboration.

Interested in fabric or technology innovations?
Yes: new materials, sustainable fabrics, functional fibers, comfort, craftsmanship, and accessories.

Unique value of INTERFILIÈRE SHANGHAI?
A high-quality supplier network.

Expectations from Chinese suppliers?
Long-term partnerships.

Penti

Founded in 1950 by the Karyo family, Penti grew from a Turkish workshop to an international brand with 500+ stores in 34 countries. In 1994, it redefined the hosiery sector by merging modern design with consumer needs. Since 2011, global expansion has accelerated with capital support.

With sharp market sense, Penti launched e-commerce in 2007, began digital transformation in 2018, and introduced Penticlub, a women’s community platform, in 2024. These steps strengthened its digital supply chain, ensuring resilience during disruptions.

Centered on Women

Penti’s mission is to “unleash women’s brilliance and help them embrace their bodies.” A 2024 survey of Turkish women (ages 15–55) showed 73% valued its fit, 71% praised fabric quality, and 70% said “wearing Penti boosts my confidence.”

Its philosophy of “lifelong companionship” spans girls’ first lingerie, maternity loungewear, elegant pieces for mature women, activewear for new generations, and sensual designs under its Privée line. Expanding further, Penti launched kidswear in 2018 and a men’s line in 2019—meeting family-oriented needs in one stop.

This consumer-driven approach reflects larger lingerie trends, where inclusivity and lifestyle products increasingly shape demand.

Market Impact

Penti is Europe’s largest integrated hosiery producer. In Turkey, 99% brand recognition in lingerie and 80%+ purchasing rates confirm its dominance. In 2024 alone, Penti sold 9.3 million bras domestically, with 7.3 million store visitors and strong omnichannel satisfaction.

Its recognition includes awards from MarTech for digital innovation, Great Place to Work for workplace culture, and Lovemark for consumer loyalty. Most stores emphasize “women-friendly” design, with seasonal displays, cozy fitting rooms, and clear navigation.

Today, Penti’s reach spans the EU, Balkans, and Middle East, with further international expansion planned. Its core promise remains unchanged: enabling women to feel comfortable, confident, and beautiful every day.

Looking ahead, INTERFILIÈRE SHANGHAI 2025—alongside events like Curve Show—will connect global decision-makers in lingerie, swimwear, and activewear, supporting the industry’s sustainable future.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

Contact us

Sales

Ms Yolanda Zhang

Yolanda.zhang@comexposium.com

+86 21 62170505 x 8059

Ms. Kira Liu 

       Kira.Liu@comexposium.com

 +86 21 62170505 x 108

Media

Ms. Nicole Sun 

      Nicole.sun@comexposium.com

       +86 21 62170505 x 8049

Visitors

Ms. Winnie Wen 

      Winnie.wen@comexposium.com

       +86 21 6217050