At INTERFILIERE, the global stage for lingerie and intimate apparel, we meet Zhou Yingying, founder of custom lingerie brand A to G, whose journey proves that passion and professionalism can reshape an industry.

Zhou’s love for lingerie began early, when she learned how the right bra could transform body shape. With a background in science and medicine from Peking University, she explored the biomechanics of cup design and breast structure, experimenting on herself and helping classmates. After consulting and investment roles, she launched A to G in 2015 to merge passion with science.

Unlike mass-market labels, A to G builds lingerie through customization. Zhou and her team deconstruct bras into modular components, which are pieced together and adjusted like tailoring eyeglasses. Each detail—from cup rotation to strap placement—affects fit and support. Over 20 body measurements, both quantitative and qualitative, are collected to match clients with patterns, supported by a database refined over years. This approach creates loyal customers and high repurchase rates.

Zhou emphasizes that consumer knowledge is often clouded by myths, such as “underwire bras cause breast cancer.” To counter misinformation, she launched Professor Zhou’s Beautiful Breast Class, sharing evidence-based lingerie and breast health knowledge. For her, lingerie is not just a product, but education and empowerment.

Sourcing for customization demands the finest materials worldwide. Zhou has explored Italy, France, and INTERFILIÈRE PARIS, gaining access to top suppliers of lace, mesh, and linings. Even invisible fabrics matter: all A to G panties feature silk gussets for natural hygiene, and only 100% cotton is used for linings to ensure durability. This dedication to quality drives trust and long-term loyalty.

Production follows a single-piece model: R&D is the largest cost, while cutting is fully manual, taking at least 20 minutes per garment. Although slower than mass production, Zhou views it as the essence of craftsmanship. With algorithms and big data, A to G manages efficiency while retaining precision.

To aspiring designers, Zhou offers four principles: master technical skills and craftsmanship; refine aesthetics; remain original; and above all, love customization. Without passion, she says, the demanding service process of measurement, fitting, and tailoring cannot be sustained.

Zhou’s journey reflects the transformation of the lingerie industry, where innovation, precision, and storytelling matter as much as aesthetics. Exhibitions like INTERFILIÈRE SHANGHAI provide the vital bridge between global suppliers and local brands, fueling quality and creativity.

Looking ahead, INTERFILIÈRE SHANGHAI 2025 (October 13–14) will showcase fabrics, accessories, and new technologies at the Shanghai Exhibition Center, reinforcing its role as the premier stage for intimate apparel. For pioneers like Zhou and A to G, it is not just a trade show, but a platform to define the future of customization and lingerie trends worldwide.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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