As interfiliere 2025[1]  prepares to return to Shanghai this October, a new concept is taking shape on the show floor: Atelier Lingerie, a curated space that dares to reimagine the purpose, design, and future of lingerie.

This 150㎡ immersive zone, curated by internationally renowned trend forecaster Jos Berry of Concepts Paris, is more than a trend forum—it’s a collective industry awakening. In collaboration with the INTERFILIÈRE[2]  SHANGHAI team, Berry brings a new curatorial approach that responds to the lingerie sector’s most pressing questions: How do we break free from product sameness? How can innovation meet real consumer needs? And what role should design play in shaping tomorrow’s intimate fashion?

Four Zones, One Purpose: Curating the Future

Atelier Lingerie is designed around four key zones, each offering a distinct yet interconnected perspective on transformation in the lingerie industry[3] :

Curated Innovation Selection: A showcase of forward-thinking fabrics, accessories, and sample garments selected by the curatorial team to align with directional design themes. More than inspiration, this is a toolbox of ready-to-use materials rooted in emerging consumer shifts.

Prototype Fashion Moments: Quick, impactful micro-shows created by invited lingerie brands, using selected fabrics to bring material storytelling to life. It’s not about product—it’s about performance, movement, and emotion on the body.

Young Vision Designer Zone: Featuring selected graduate works from top design schools like Donghua University and The Hong Kong Polytechnic University, this area connects next-gen creativity with the material supply chain.

Trend Talks & Industry Dialogues: A series of intimate forums exploring topics such as “AI × Intimacy,” “Sustainable Seduction,” and “The Gender-Fluid Wardrobe.” These panels invite designers, suppliers, cultural researchers, and brands to collectively explore new narratives of desirability and responsibility.

Why Shanghai?

“Shanghai is uniquely positioned at the crossroads of speed, innovation, and experimentation.” says Jos Berry. With a digitally-savvy, self-aware consumer base, China’s lingerie scene is evolving fast. Comfort, beauty, and sustainability are no longer bonuses - they are baseline expectations.

In this context, Atelier Lingerie becomes not just a local feature but a global benchmark. It reflects a critical shift: lingerie is not merely a garment, but a form of cultural expression tied to identity, lifestyle, and values.

A Movement Beyond the Show

Atelier Lingerie doesn’t end when the exhibition closes. All presentations, panel talks, and curated content will be captured and transformed into digital capsules—shared via INTERFILIÈRE’s global channels, from Instagram and LinkedIn to WeChat and Xiaohongshu.

A co-branded Atelier Lingerie Report with Concepts Paris will also be released post-show, summarizing key concepts and featured suppliers. And the Atelier experience will echo globally, with future editions planned at Interfilière Paris[1]  and New York.

Whether you're a global brand, a design innovator, or a material supplier looking to shift gears, INTERFILIÈRE SHANGHAI 2025 is the place to meet the future.

Join us at one of this year’s most anticipated intimate apparel trade shows[2]  and be part of redefining the next chapter in intimate fashion.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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      Nicole.sun@comexposium.com

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      Winnie.wen@comexposium.com

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