As one of the most anticipated intimate apparel trade shows of the year, Curve Montreal 2025 wrapped up its two-day run on July 13–14, leaving a lasting impression on attendees and industry professionals alike. Hosted at the iconic Gare Windsor in downtown Montreal, the event once again proved itself as a vital hub for the lingerie, swimwear, and loungewear industries.

A Convergence of Brands, Retailers, and Innovation

Over the course of the event, Curve Montreal provided a dynamic platform where Canadian retailers and global brands came together to network, collaborate, and place orders for immediate delivery and Spring 2026 collections. More than 75 brands, both international and domestic, unveiled their latest offerings in lingerie, loungewear, and swimwear.

Set against the historic and architecturally stunning backdrop of Gare Windsor, the show delivered a unique environment for fashion, business, and collaboration. The exhibit hall was open on:
• Sunday, July 13: 9:00 AM – 5:00 PM
• Monday, July 14: 9:00 AM – 4:00 PM

For brands seeking visibility in the Canadian market and for retailers scouting new collections, Curve Montreal once again stood out as an unmissable event.

On-Site Highlights: Learning, Networking, and Celebration

Beyond the product showcases, Curve Montreal 2025 offered an engaging lineup of expert-led sessions and celebrations designed to educate, inspire, and connect industry professionals. The lingerie industry continues to evolve through innovation, and this year’s Curve delivered value beyond the showroom floor.

The Fit Workshop

In celebration of fit expert Freddy Zappe’s 25th career anniversary, she teamed up with Eveden to host hands-on, interactive workshops. Designed for retailers and fit consultants, the sessions focused on practical skills to improve fit techniques and elevate customer satisfaction.

Workshop Sessions:
• July 13 (Sunday): 12:00 PM – 2:00 PM
• July 14 (Monday): 10:00 AM – 12:00 PM

Professional Seminar

Industry innovator Gilbert presented a 30-minute seminar titled "Supercharge Your Marketing with AI Video Generation". Attendees also received complimentary access to his AI workshop course "From Script to Screen", valued at $397. The seminar explored the transformative potential of AI in marketing and video content creation.

July 14 (Monday):
• English session: 11:00 AM – 11:30 AM
• French session: 11:30 AM – 12:00 PM

Curve Meritas Awards Ceremony

The second annual Curve Meritas Awards took place on Sunday, July 13, celebrating the exceptional contributions of Canadian brands and retailers. The awards ceremony brought together exhibitors, professionals, and industry leaders in a moment of recognition and community.

A Look Back: 2024 Meritas Award Winners

The inaugural Curve Meritas Awards were held on August 11, 2024, at Terrasse Carla in Montreal, presented by Natalie Bibeau of NATA PR. It marked the first time both brands and retailers were jointly honored at a Canadian lingerie industry event.

• Brand of the Year: Anita Canada
• Canadian Retailer of the Year: Emma Dunn – Emma Lingerie
• Canadian Independent Agents of the Year: Nadia Salhany – Eveden / Karine Tousignant – Van de Velde

At Curve Montreal 2025, a new roster of outstanding professionals and businesses was added to the list of Meritas honorees, further solidifying the event’s role in recognizing industry excellence.

With its blend of fashion showcases, educational content, and celebratory moments, Curve Montreal 2025 once again confirmed its position as the leading trade show for the Canadian intimate apparel industry. Attendees left with valuable insights, fresh partnerships, and a renewed outlook on the future of fashion retail.

Looking ahead, interfiliere and other leading global events continue to shape the future of the industry. Notably, Curve SHANGHAI will take place on October 13–14, 2025, at the Shanghai Exhibition Center. The event promises to provide designers, brands, retailers, and distributors with an innovative and globally minded platform to connect and grow.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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