s intimate fashion trends continue to evolve with speed and sensitivity, INTERFILIÈRE SHANGHAI proudly introduces its newest curatorial initiative: Atelier Lingerie. This dedicated zone blends forward-thinking materials, cultural storytelling, and creative experimentation into a curated experience for both professionals and emerging talents. The concept is co-curated by legendary trend forecaster Jos Berry, founder of Concepts Paris, whose decades of global insight make her one of the most trusted voices in the lingerie industry.

In this exclusive interview, Berry shares the philosophy behind Atelier Lingerie, discusses shifting consumer desires, and offers her thoughts on design, identity, and innovation in today’s lingerie landscape.

Q: Atelier Lingerie is a new concept for INTERFILIÈRE SHANGHAI. Why now?

Jos Berry:
Atelier Lingerie is about real dialogue. It brings designers, suppliers, and visitors together in an interactive space where people can touch materials, provide feedback, and experience live fashion shows.

There’s renewed focus on Intimates and Bodywear—especially shapewear and sustainability. Consumers are blending performance, loungewear, and fashion. Atelier Lingerie captures that fluidity. It’s designed for the urban, fashion-aware, lifestyle-driven generation.

Q: The curated material section is central. What are you most drawn to?

Jos Berry:
I look for the intersection between comfort and originality. Today’s lingerie must respond to emotional and physical needs. We’re seeing growing interest in skin-friendly, ethical, and high-performance fabrics.

This is where craftsmanship in lingerie truly matters—not just in aesthetics but in functionality, safety, and wellbeing. Younger consumers are looking for fashion with meaning. Lingerie today must reflect identity and purpose, not just trend.

Q: Why include short, live prototype shows?

Jos Berry:
Movement gives material emotion. These intimate shows reveal how garments move, breathe, and respond to the body. In a visual-first culture, it adds another layer of storytelling—one that can’t be conveyed through static samples alone.

It turns fabric into experience.

Q: What excites you most about the student design program, Young Vision?

Jos Berry:
Young Vision connects education and industry. These students don’t start with rules—they start with ideas. Working with schools like Donghua and PolyU, we help them explore real fabrics, meet suppliers, and test their concepts.

It’s the perfect ecosystem for future-thinking design. Their energy is contagious.

Q: What role do the thematic forums play?

Jos Berry:
Fashion mirrors culture. Today’s conversations around AI, gender expression, sustainability, and sensuality are reshaping how we view lingerie. These aren’t just future ideas—they’re already here.

Our panels provide space to unpack what’s happening and why it matters. Through Concepts Paris and our work with London Contour Experts, we see lingerie evolving into a tool of expression, care, and self-definition.

Q: Why launch Atelier Lingerie in China?

Jos Berry:
Shanghai sits at the intersection of speed, style, and experimentation. Chinese consumers—especially Gen Z—respond quickly to early signals. Platforms like Xiaohongshu are redefining discovery and desire.

Here, lingerie isn’t just functional—it’s expressive. That makes Shanghai the ideal stage for a concept that values craft, culture, and global collaboration.

Looking Ahead: The Future of Lingerie Starts Here

More than a one-time event, Atelier Lingerie is a living platform. After its debut in Shanghai, the concept will travel to INTERFILIÈRE Paris and New York, evolving to reflect each market while maintaining its core mission: to foster dialogue, creativity, and global partnership.

A full Atelier Lingerie Report, co-produced by Concepts Paris and INTERFILIÈRE, will be released post-show, alongside short-form videos and social media content on Instagram, LinkedIn, WeChat, and Xiaohongshu.

As Berry concludes:
“We’re not just designing lingerie—we’re designing intimacy, identity, and emotion. That requires listening to the world around us.”

Join us in Shanghai this October and witness the future of lingerie take shape—where conversation meets creation, and innovation meets purpose.

/END

INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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