CURVE SHANGHAI 2025 Lingerie Buyer's Store

La Maison Curve Lingerie Buyer's Store is a specially curated concept space for CURVE SHANGHAI 2025, presented with a boutique aesthetic atmosphere. It's not just a temporary "exhibition shop," but also a window showcasing buyer culture and curated value.

La Maison Curve will be at booth Y01 in the Central Hall on October 13-14.

Buyer's stores originated in Europe and are a retail format formed by professional buyers who independently select and combine products based on market trends, brand styles, and consumer needs.

For categories like lingerie, swimwear, and loungewear that require a balance of ergonomics and aesthetics, buyer's stores are particularly important: ★ They help consumers try on, experience, and understand the craftsmanship, rather than simply being sold to. ★ Professional recommendations from buyers reduce the selection cost for consumers, allowing them to find suitable styles more quickly. ★ Through the style presented in boutiques, intimate apparel is not only a necessity but also a part of fashion and self-expression.

CURVE SHANGHAI 2025 aims to provide lingerie consumers with a personalized and aesthetically pleasing shopping experience by introducing a lingerie buyer culture, while simultaneously incubating more young independent designs and emerging brands, showcasing the design power and cultural value of the lingerie industry, and promoting industry upgrading. Through La Maison Curve, we hope that more high-quality, high-design brands will be seen and recommended, driving the intimate apparel industry to a higher level of development.

Brand Introduction

CREME SU, winner of the 2018 Young Label Awards

Crème Su is a lingerie brand founded in Shanghai in 2015 by Chinese designer Su, inspired by her experiences in southern China and southern France. The name "Su" comes from her surname and also represents the gentle and understated nature of southern China. "Crème" is French for cream, suggesting a gentle and harmonious blend. We are dedicated to providing modern urban women with diverse options for intimate apparel in various life scenarios, such as "dates" and "vacations." Using unique and exquisite fabrics and incorporating special embroidery elements, we interpret the diverse inner styles of modern women.

THE BLENDER, winner of the 2019 Young Label Awards, is a fashion intimate apparel brand designed specifically for modern women, founded in 2018. Named after "mixing," THE BLENDER integrates color, architecture, art, and modern culture into its designs, combining advanced seamless knitting technology. Through the language of fashion, it presents lingerie as an integral part of dressing, giving it a more diverse value in everyday life. It encourages modern women to express their beauty, embrace their desires without fear, and be true to themselves.

Le Monde Private 2023 Young Label Awards First Prize Winner

Le Monde Private, meaning "the hidden world" in French, embodies the idea that "a woman, even when she takes off her clothes, remains beautiful, most charming, and sensual—another world." Le Monde Private is a high-quality lingerie brand created for contemporary women, crafting lingerie for important moments with a sense of ritual. It pursues a balance between sensuality and comfort, becoming more than just lingerie; it's a lifestyle. Le Monde Private coordinates lingerie with outerwear and integrates it with fashion, extending from the bedroom to private spaces, and further to living rooms, terraces, and gardens, transforming these spaces into stylish venues. It brings every woman a dialogue with her own body—sensual, independent, free, and full of beauty and imagination. While expressing pure feminine grace, it pleases the senses and interprets a distinct attitude of self-independence.

Silkinc 2023 Young Label Awards Nominee
Silkinc is a fashion lifestyle brand that uses silk as its medium, with fabric innovation, cultural art, and sustainable development as its DNA, advocating a balanced life. Silk Institute is committed to rejuvenating, internationalizing, and technologically advanced Chinese silk, allowing it to shine on the world stage as a brand. Behind Silk Institute lies not only a century-old craftsmanship tradition dating back to 1896, but also a modern, complete silk industry chain integrating mulberry planting and silkworm rearing, weaving, dyeing, design, and production. Furthermore, it boasts comprehensive R&D capabilities and internationally recognized quality certifications.

LUUNA MINE was shortlisted for the 2023 Young Label Awards. The name LUUNAMINE signifies "a place where many moons are hidden." The designer collects "treasures of life" from everyday experiences, using the poetic "moon" print as a medium to create relaxed, fun, stylish, and comfortable home goods. The brand made its debut at the Paris Salon in January 2024 and was simultaneously invited to participate in an exhibition in New York. Simultaneously, the brand received extensive coverage from various overseas media outlets, appearing in publications such as Japanese ELLE, WWD, and British WGSN.

Here, lingerie is not only a fusion of exquisite craftsmanship and aesthetics, but also an expression of individual style and an exploration of lifestyle. We invite you to step into this inspiring space, feel the texture of the fabrics, listen to the stories behind the brands, and find designs that truly resonate with you. The boutique not only gathers many emerging design talents but also offers unique on-site interactions—a limited-time daily check-in activity awaits your participation. Surprises keep coming, and we look forward to your personal experience and exploration!

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