At the interfiliere trade show, inspiration often comes from unexpected places. For LUUNA MINE, it began with an adorable big orange cat: OLIVER, a lively, happy little boy whose days are filled with chasing fluff balls, knocking things off tables, staying obsessed with yarn, “woo-loo woo-loo” chats with humans, hearty cat food feasts, and soft sunlit naps. He inspired the brand’s “Big Orange Good Luck” series and the designer’s wish: “May you be as happy as OLIVER — eat well, sleep well, and trust that good things will happen.”

Founded in 2023 in Shanghai, LUUNA MINE (“Moon Treasure”) is a home lifestyle brand led by Jasmine Zou. A seasoned traveler and ex-advertising professional, Jasmine believes homewear and intimate apparel reveal a woman’s most authentic self — wrapping her unique, poetic, and vibrant soul.

“The ‘Moon’ is Eastern poetry; life is the process of seeking ‘Treasure’.”

Romantic yet practical, LUUNA MINE aims to create a sense of happiness through home living.

Compared to her earlier playful lingerie brand, LUUNA MINE is more poetic, colorful, and comfortable — building an ideal home filled with beauty and softness, both to the touch and to the soul.

Their debut at YLA in 2023 and active 2024 presence abroad, including Paris and New York shows, brought attention, recognition, and overseas boutique partnerships — opportunities Jasmine cherishes without regret. In 2025, the team is focusing on reflection and creating what they truly want, taking advantage of their small size to experiment.

Jasmine’s connection with intimate apparel began with its power to reveal a woman’s truest self. From “freedom and fun” to “poetry and softness,” her vision remains unchanged. She hopes to offer ever more beautiful, high-quality products.

In the lingerie industry, brands are not cold commercial symbols but planets — some burning alone, some shining together, some fading quietly. We roam like astronauts, drawn by their unique gravity and light. At the CURVE Space Station, brand founders can dock, refuel, and exchange energy — ensuring each star continues to shine in the boundless textile trade shows universe.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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