On August 13, 2024, Cosmo Lady (2298.HK) announced its 2024 interim results forecast: Based on preliminary assessments, the company expects a profit attributable to shareholders of at least RMB 26,129,000 for the period ending June 30, 2024, representing a year-on-year increase of over 200%.
Cosmo Lady attributed this profit growth to several key factors:
Expansion of E-commerce: The brand continues to expand its e-commerce operations, increasing its market share and enhancing brand value, leading to improved operational performance.
Cost Control and Efficiency: Enhanced cost control measures and improved efficiency have further reduced operational costs.
Real Estate Gains: Some units of Cosmo Lady’s industrial project in Fenggang Town, Dongguan City, Guangdong Province, were delivered and accounted for during this period.
Riding the wave of the 2024 Paris Olympics, Cosmo Lady successfully launched a “Pink Lady” trend. In March 2024, the brand officially announced its partnership with the Chinese National Synchronized Swimming Team during the launch of its “Soft Size Invisible Bra.” After rigorous testing with 5,000 members, 18 design updates, and over 6,500 hours of development involving more than 20 materials and 50 processes, the bra achieved a three-dimensional, form-fitting, smooth-surface invisible design that adapts to body curves, providing comfort and enhanced shape for different bust sizes.
The Chinese Synchronized Swimming Team won two gold medals, including the first gold of the games, achieving a Grand Slam. Cosmo Lady’s Chairman and CEO, Zheng Yaonan, attended the final to share the victorious moment with the audience.
As the official partner of the Chinese Synchronized Swimming Team, Cosmo Lady’s first foray into Olympic marketing yielded impressive results. During the Olympics, a Cosmo Lady advertising bus, emblazoned with the slogan "Supporting You All the Way to Paris," traveled between Paris landmarks, showcasing the brand to a global audience.
Simultaneously, Cosmo Lady steadily advanced its offline marketing initiatives in lower-tier markets. Through advertising at key high-speed rail stations in 11 cities nationwide and the active promotion of “Olympic+” themed store designs, the brand launched the “Champion's Choice” series and introduced a billion-yuan promotional plan.
Founded in 1998, Cosmo Lady celebrates its 26th anniversary this year and its 10th anniversary as a listed company on the Hong Kong Stock Exchange. As a veteran brand with national influence in China, Cosmo Lady’s brand power, operational strength, and product capabilities constitute its core advantages as a household name. The growth in brand value is expected to further enhance the company's performance.
Disclaimer: This content is provided for informational and educational purposes only and does not constitute a recommendation or endorsement of any particular investment or investment strategy.
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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
INTERFILIERE Shanghai 2024
October 15-16
Shanghai Exhibition Centre
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