The 2024 Paris Olympics are about to begin. Since French luxury group LVMH announced to become a senior sponsor of the 2024 Paris Olympic , many of its brands, such as CHAUMET, LOUIS VUITTON and Berluti, have supported the Olympic in different moves. The sports and fashion worlds are abuzz with the most luxurious and trendy “Olympic Fashion Week” in history, which is about to begin.
Athletes wearing sportswear, will become an unnoticeable highlight on the field, the perfect interpretation of the perfect fusion of sports and fashion.
France
——Pigalle、Le Coq Sportif
Streetwear brand Pigalle has teamed up with French sports veteran Le Coq Sportif to create a collection of sportswear, with Pigalle founder Stéphane Ashpool leading the design and Le Coq Sportif producing the pieces. The overall theme is 'retro sport', with a more abstract design, using digital tie-dye for a soft gradient, fusing the three iconic French colors with Pigalle's classic style to highlight street culture and athleticism.
In the design of sportswear for fit, Stephane Ashpool has taken into account the comfort needs of athletes during the design process to ensure that each piece of sportswear perfectly fits the curves of the athlete's body and reduces the feeling of constriction when exercising.
The United States
——Nike、GK
Nike designed the apparel for the U.S. track and field team, with up to 50 styles. Designed by Nike using 4D motion-capture data and pixel-accurate algorithms, the Olympic men's and women's track and field programs feature nearly 50 events, with 12 of the styles fine-tuned for specific events and designed to allow athletes to perform at their highest level.
This year, for the first time, the U.S. team chose to publicize the men's and women's team body suit styles before the Olympics, and all the body suits come from the well-known design brand GK, a light luxury brand originating from Paris, France, which has held a place in the fashion world for its superb craftsmanship and unique design style since its founding in 1870. With a history of more than 140 years, this brand is not only famous for its high-class luggage, but also in clothing, sports and outdoor equipment belts and other areas to show extraordinary creativity and strength.
Canada
——Lululemon
For this year's Paris Olympics, Lululemon designed clothes for the Canadian team for four occasions in one breath: the Opening Ceremony, the Closing Ceremony, the Talent Imitation and the Medalist's Clothes. All the garments are made of moisture wicking, breathable materials to adapt to the hot, volatile summer climate of Paris.
The United Kingdom
——Adidas
Designed and produced by long-time partner adidas, the Team GB uniforms are inspired by the style worn by athletes in 1924, celebrating 100 years of British sport. Continuing the 'minimalist sports style', the uniform is also based on the same red, white and blue color scheme, which is visually clean and uncluttered, with the flag and 'Great Britain' embellished on the top.
This time, adidas has brought another groundbreaking concept to its product design: for the first time, it has adopted the principle of universal design to create 'high-performance sports equipment' that can be used by anyone who loves sport, a principle that the brand says is followed by 86% of the Olympic Games' apparel on and off the field.
Belgium
——PEAK
The Belgian Olympic delegation's uniforms were sponsored by Chinese sports brand PEAK Peak, and the overall design of the clothing was based on the black, yellow and red color scheme of the national flag. As early as the Tokyo Olympics, PEAK Peak became the official partner of the Belgian Olympic Committee. In order to ensure the comfort and performance of the athletes during the competition, Belgium's Olympic fitted sportswear uses high-performance fabrics. These fabrics have good breathability, perspiration and elasticity, and can meet the needs of athletes in high-intensity sports.
Sweden
——UNIQLO
Sponsored by fast fashion brand UNIQLO, the Swedish delegation has created clothing and equipment for a variety of occasions such as traveling, opening, and closing ceremonies, competitions, warm-ups, interviews, etc., and the whole series goes for a simple and sporty style. This series of designs understands the essence of the minimalist sports style and perfectly blends fashion and functionality, which not only highlights the team spirit and elegance of the Swedish delegation, but also shows UNIQLO's relentless pursuit of comfort and high performance for intimate apparel in the details.
China
——Speedo
As the official partner of the Chinese swimming team and the exclusive sponsor of the competition equipment, the famous swimming brand Speedo has customized the new competition suits for the Chinese swimming team - the ‘Koi’ (lucky charm) version of the Fastskin LZR Intent 2.0 and Fastskin LZR Valor 2.0 series of racing swimsuits, for the Chinese swimmers to put on the armor of victory, to help them in the vast stage of the world swimming world, in an extraordinary posture, ride the waves, and win great results.
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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
INTERFILIERE Shanghai 2024
October 15-16
Shanghai Exhibition Centre
Visitor Pre-registration
