At the crossroads of creativity and forecasting, INTERFILIÈRE SHANGHAI collaborated with WGSN to deliver an exclusive macro trend analysis as part of its INTERFILIÈRE Insight program. Aimed at lingerie & swimwear show participants and forward-thinking designers, the session illuminated key influences shaping the 2026 consumer landscape.

WGSN Trend Consultant Zhang Chunyi outlined six macro drivers: aging demographics, ethical technology, climate urgency, geopolitical tension, emotional consumption, and immersive lifestyle experiences. These themes revealed four dominant emotional mindsets for 2026: moral injury, rational optimism, nostalgia, and emotional glimmers. For designers and fashion forecasting professionals, these insights offer essential context for shaping brand narratives and product direction.

The session also identified four rising consumer archetypes:

l Truth Seekers craving authenticity and transparency

l Self-Makers shaped by niche subcultures and secondhand fashion

l Glimmer Chasers driven by rituals and joyful experiences

l Synergists immersed in tech-enabled wellness and travel

The event concluded with open discussion. Designers emphasized the value of fusing Chinese cultural heritage and modern technologies, aligning with a rising movement seen across sustainable fashion and next-gen lingerie collections.

By offering both cultural insight and strategic foresight, INTERFILIÈRE SHANGHAI solidifies its role as a vital platform in the evolution of the global intimate apparel market.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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Ms. Kira Liu 

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Ms. Nicole Sun 

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Ms. Winnie Wen 

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