Alo, swiftly encroaching upon the wardrobes of affluent female in North America

2024-07-19

Alo, founded in 2007 as a Los Angeles brand with highly priced products, started with yoga clothing, highlighting fashion and high-end sense. During the sudden outbreak of COVID-19, its sales soared from $200 million to more than $1 billion, attracting a lot of attention. The parent company is valued at more than $10 billion and has gradually entered the international market, appearing in Indonesia, Thailand and other places.

Young North American rich woman are turning their eyes to Alo, because as compared to the lululemon,Alo is even more stylish. Alo successfully takes advantage of the influence of supermodel and Internet celebrities, such as Kendall Jenner, Hailey Bieber and Bella Hadid, to quickly integrate into the rich female circle. It also operates in a unique way, regularly introducing limited new colors and designs, and offering yoga classes and health bars, which are called the "shelter". Alo takes "spreading mindfulness," "stimulating health," "creating community" as development goals to meet the needs of the upper class in North America ,who pursue the balance between body and heart. What’s else, Alo can show the avant-garde and pioneer style, so it's highly favored by consumers.

图片 1.png



INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

INTERFILIERE Shanghai 2024

October 15-16

Shanghai Exhibition Centre

Visitor Pre-registration

image.png