Recently, MAIA ACTIVE, a sportswear brand specially designed for Asian women, has launched the 2in1 Self-Cup Collection. Different from the traditional padded sports underwear, the self-cup series is designed with fashionable short tops, combining sports underwear and short tops in one, making sportswear more everyday.
Adaptive fit technology is used to create a better fit for Asian women's breasts, combining sports and urban life aesthetics. 8 styles and more than 30 colors, a piece of easy to go out, with a new perspective to create a fashionable lifestyle sports aesthetic exclusively for Asian women.
MAIA ACTIVE has always insisted on creating high-quality sportswear with "functionality" and "MAIA design aesthetics" through the research and development of scientific and technological sports fabrics, a more suitable fit system for Asian women, and color concepts adapted to Asian women's diversified lifestyle scenarios.
In order to meet the growing demand of consumers for the link between sports fashion and life in multiple scenarios, the brand has once again carried out in-depth research and development, and the 2in1 self-cup series breaks the inherent template of sports underwear, incorporating the urban aesthetics of trendy fashion and exquisite tailoring into the brand's classic sports genes. 8 different style designs and more than 30 colors specially adapted for Asian women provide more possibilities of choice for different styles. The mid-length waist design makes sportswear more everyday, one can easily go out, eliminating the need for girls to wear one more. Breaking the boundaries of contemporary women's life scene wear, for Asian women to bring a new sports fashion experience.
MAIA ACTIVE products sportswear research and development laboratory MAIA LAB®, through big data research more suitable for Asian women's chest shape of the self-cup bra pads, the use of adaptive fit technology, based on the Asian women's chest shape to provide 3D wrapping support. The products are made of MAIA ACTIVE Seamless one-piece fabric, combined with imported NILIT® Softex soft technology fiber, bringing a softer and more breathable comfort experience.
In addition, MAIA ACTIVE is launching the "Bring Your Own Cup, One Piece and You're Out of FA" themed campaign both online and offline to explore the aesthetics of life in the city with consumers, and a number of MAIA FUN CLUB themed sports community events will be held from March 15-31, with the Bring Your Own Cup flash mob mega-installation landing at Xintiandi in Shanghai and Wuhan Tiandi in Wuhan. In addition, the brand has also joined hands with FASCINO, a famous roasted coffee lifestyle brand, to open a 2-week co-branding campaign.
INTERFILIÈRE SHANGHAI 2024 (October 15-16 | Shanghai Exhibition Center) will provide cutting-edge perspectives and resources of the global intimate fashion industry to help companies enhance their brand influence and accelerate business development in China and overseas markets.
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October 15-16
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