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2024-03-17

Which underwear brand is the hottest internationally now, the American Empire netizen, reality TV star, NBA star collector, Kanye's ex-wife Kim Kardashian founded in 2019 SKIMS is undoubtedly one of the most famous, founded a year ago, became the 2020 Tokyo Olympics U.S. team cooperation underwear brand, and last year it was killed to the familiar NBA, became the NBA, WNBA The first cooperation underwear brand, just founded a few years, has been four times financing, now the market valuation of $ 4 billion, 2023, net sales are expected to be nearly $ 750 million, the online reputation is amazing, just in China, there are Yu Shuxin and other stars are its loyal fans.

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Founded in 2019, Skims is characterized by unisex style and figure-inclusive designs, and was brought to China by Lane Crawford in 2021. The overseas layout in just two years shows the importance Skims places on the Chinese market. Kim. Kardashian herself also recorded a special video to promote at the beginning of the entry.

However, apart from the launch party in Shanghai in November 2021, Lane Crawford did not organize another large-scale marketing campaign for Skims in 2022 and 2023. It was also during these two years that Skims rapidly grew in size and popularity, reaching a valuation of $4 billion after closing a new round of funding in July 2023, with the ultimate goal of going public.

SKIMS entered China in 2021, Kim. Kardashian herself also recorded a video on that day to publicize the brand has entered China Shanghai and Hong Kong, but since then two years the brand is relatively silent on the publicity in China, relying only on its own popularity and Xiaohongshu net red tap water seeding and so on to maintain the momentum.

SKIMS Valentine's Day Experience Store" was opened in Chengdu International Finance Center from January 29th to February 8th, 2024 for a limited time.


The SKIMS Valentine's Day Store in Chengdu offers a Valentine's Day collection of lingerie, loungewear and limited edition gift sets. In addition to the Valentine's Day collection, SKIMS' classic lingerie collection is also available.

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Kim Kardashian, Founder of SKIMS, said, "The debut of this first Valentine's Day limited time experience store in Chengdu is a major milestone in the continued growth of SKIMS in Asia and globally, and I can't wait for consumers to experience our brand, our products, and the unique style behind them for themselves."