In today's fast-paced world, the importance of intimate care, particularly lingerie, is often overlooked. Yet, did you know that a well-chosen piece of lingerie serves not just functional purposes of comfort and health but also embodies a lifestyle attitude and aesthetic aspiration?
Delving into the latest lingerie trends unveiled in the "Tmall Lingerie Trend Insight White Paper" we can gain insights into the nuanced shifts in consumer demands and discovering those innovative designs that are setting the trend.
Source: AROMATIQUE
Starting with the topic that matters most to consumers: comfort. With Tmall lingerie's big data insights, we observe that consumers' lingerie preferences have evolved from a singular focus on functionality to a comprehensive set of attributes. Beyond the basics like warmth, moisture-wicking, and softness, consumers now prioritize emotional value and wearing experience. This transformation underscores the need for lingerie brands to meticulously attend to design details, catering to consumers' pursuit of a refined lifestyle.
The white paper highlights recurring keywords: "light and warm," "no itch," and "ultra-soft." These terms mirror consumers' stringent standards for lingerie materials and their heightened concern for health and environmental sustainability.
For instance, the surge in popularity of light and warm lingerie underscores consumers' preference for lightweight, warm, and non-bulky underwear. Meanwhile, no-itch and ultra-soft lingerie cater to individuals with sensitive skin, offering a gentler wearing experience.
Color and fabric, crucial elements in lingerie design, also play a pivotal role in this report.
The key color trends for 2024 lingerie encompass three themes: Natural Outdoor, Autumn Maillard, and Healing Sleep. These hues not only delight the senses visually but also convey a lifestyle philosophy: naturalness, warmth, and healing. As for fabric, the incorporation of innovative technologies such as intelligent temperature control, healing touch, and natural skincare indicates that the lingerie industry is advancing towards high-tech integration and environmental consciousness.
In line with consumer demands, the 2024 lingerie fabric trends emphasize ultra-real softness, natural skincare, bio-manufacturing, plant dyeing, intelligent temperature control, outdoor functionality, warmth and comfort, and healing touch.
Source: Tmall Lingerie Trend Insight White Paper
The report further pinpoints three core tracks: light and warm comfortable lingerie, no-itch base/loungewear, and ultra-soft pajamas. These tracks not only encompass consumers' daily life contexts but also reflect the trend of market segmentation within the lingerie industry.
The consumption scenario for light and warm comfortable lingerie underscores material and warmth as the primary motivating factors for purchasing thermal underwear. Besides fundamental functionalities, consumers now desire aesthetic appeal in thermal underwear. Approximately 30% of consumers express willingness to pay for style, hoping it serves as a stylish inner layer. These demands will focus on collar, sleeve, and color designs. Additionally, climatic variations influence regional consumer preferences for thermal underwear thickness, suggesting merchants should introduce graded thermal products.
For no-itch underwear, daily travel and work commutes are the core consumption scenarios. Over 40% of consumers prioritize comfort in their purchase decisions, while 35% focus on wool content due to the perception that wool is premium and higher wool content equates to higher cost. When purchasing wool-blend base underwear, consumers highlight shrinkage and static electricity as shortcomings, prompting merchants to address these issues through composition and craftsmanship.
Ultra-soft pajamas cater to stay-at-home and family time scenarios. In pajama purchase decisions, consumers prioritize material and price due to pajamas' high-frequency use and high repurchase rate. Style is another significant factor, with diversifying preferences making pajamas of various styles and multi-scene applications crucial.
Source: Aimer
Interesting consumer trends emerge. For example, "Safety Watchers" prioritize underwear safety and health, "Cautious Optimists" seek environmental protection and sustainability, and "Workplace Revivalists" focus on underwear performance in professional settings, such as ease of matching with office attire.
The report concludes with suggestions on sustainable packaging and logistics, the influence of social media and e-commerce, attention to sleep issues, and investment in the healing economy. These suggestions not only bolster lingerie brands' competitiveness but also foster sustainable development across the industry.
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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
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