The well-known underwear brand Victoria's Secret & Co (hereinafter referred to as "Victoria's Secret") has rebounded. The brand recently announced its second-quarter results, showing that net sales fell 1% year-on-year to $1.417 billion, and adjusted net profit was $32 million, exceeding analysts' expectations, which was also the first quarterly profit since 2021. The group expects single-digit sales growth in the third quarter of this year, and expects full-year 2024 net profit to fall 1%.
At present, Victoria's Secret has opened 70 stores in China, which is the second largest market in the world after the United States market. In the first-quarter earnings call, Victoria's Secret executives specifically mentioned: "The Chinese market is very important. Victoria's Secret has also expanded the Chinese market by reducing prices and discounts, expanding e-commerce channels, etc. In the sales list of 618 Tmall's opening underwear stores, Victoria's Secret ranked third, and the top two were Ubras and Bananai, local brands that have been established for 8 years and focus on simplicity and comfort. In addition, the top 20 best-selling bras are mainly domestic brands such as Ubras, Bananai, Neiwai, etc., and Victoria's Secret is not seen.
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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
INTERFILIERE Shanghai 2024
October 15-16
Shanghai Exhibition Centre
Visitor Pre-registration
