Interfiliere SHANGHAI team visited the headquarters of the Aimer Group in Beijing. During the meeting, the General Manager of LA CLOVER/BECHIC, Ms.Danning WANG, and Aimer CHUANG team discussed in depth topics such as the trends in the lingerie industry and the future of the brands.
Aimer Group specializes in the research and development, production, sales, and brand operation of high-quality intimate apparel and related products.
Topic One: Aimer Group has introduced the brand, Aimer CHUANG. What is its positioning?
Aimer CHUANG aims to meet consumers' demands for high-quality lingerie through innovative designs and premium materials. Besides, Aimer CHUANG places significant emphasis on sustainability and environmental consciousness. Its product range spans various sectors, particularly in lingerie, where the brand utilizes materials like soft and breathable cotton, moisture-wicking fibres, and luxuriously comfortable silk, ensuring superior breathability, moisture absorption, and softness to cater to the high-quality lingerie needs of consumers. Additionally, the Aimer CHUANG series prioritizes environmental sustainability by using eco-friendly materials in its lingerie, thus contributing to the cause of environmental conservation.
Topic Two: Observing the presence of BECHIC under Aimer's umbrella, could you provide a brief overview?
BECHIC stands as an international high-end lingerie concept store under the Aimer Group, showcasing over ten renowned international lingerie and apparel brands from countries such as France and Italy. It offers a one-stop shopping service for discerning consumers seeking an international lifestyle experience. In 2021, we introduced an independent product line named "BECHIC," catering to millennial and Gen Z demographics characterized by distinctive fashion sensibilities, elegant dressing, and a commitment to individuality. The BECHIC independent product line carefully selects raw materials from nature, forsaking excessive design to embody a philosophy of refinement, aspiring towards ideals of freedom, individuality, and beauty.
Topic Three: What kind of brands does BECHIC choose to collaborate with? How does the collaboration unfold?
BECHIC caters to the high-end spectrum of lingerie collections. Given the significant demographic in Beijing's SKP Mall inclined towards high-end lingerie brands, we prioritize brands with substantial recognition from countries like France and Italy when making selections.
Most of the import brands that BECHIC currently collaborates with have been partners for nearly a decade. For future collaborations, BECHIC favours a consignment model, actively supporting overseas brands not yet present in domestic e-commerce channels, assisting these foreign brands in penetrating the Chinese market.
Topic Four: How does BECHIC perceive its collaboration with Interfiliere&Curve SHANGHAI?
Interfiliere&Curve SHANGHAI holds a prominent status within the lingerie industry and possesses a wealth of resources concerning overseas brand connections. This feature is highly valued by BECHIC since the brand iterates segments at each stage and seeks to establish partnerships with more high-end European and American lingerie brands. Furthermore, BECHIC looks to Interfiliere&Curve SHANGHAI to provide additional channels and avenues, such as influencer partnerships, to enhance BECHIC's visibility in the domestic market.
Topic Five: Does the Aimer Group have any thoughts or suggestions for Interfiliere SHANGHAI?
Annually, at the Interfiliere SHANGHAI exhibition, one can witness the industry trends released by authoritative international trend agencies, which prove immensely beneficial for us. This information aids in steering our future product development directions. Moreover, this year, we anticipate encountering a broader array of overseas brands at the exhibition.
This year, Aimer Group will also partake in the on-site activities at Interfiliere SHANGHAI. Participating in these exhibition events not only offers learning opportunities but also serves as an excellent industry networking platform.
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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
INTERFILIERE Shanghai 2024
October 15-16
Shanghai Exhibition Centre
Visitor Pre-registration
