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INNOVATION RE:CODE: Redefining "Innovation" in the Lingerie Industry

2026-01-29 15:58:39 interfiliere-seo
The lingerie industry has not lacked innovation in recent years.
New materials, new processes, and new structures have emerged in droves; "wireless," "high elasticity," "environmentally friendly," and "functionality" have become keywords for almost every new product launch.
However, at the same time, an undeniable reality is emerging—products are becoming increasingly similar, prices are rising, but innovation is becoming increasingly difficult to perceive.
From a design perspective, patterns are converging, and design languages are highly similar; "safe choices" are replacing genuine creativity.
From a production perspective, R&D investment is constantly increasing, and the pace of process upgrades is accelerating, but it is difficult to translate this into stable and sustainable value returns.
From a brand and market perspective, technological advantages are quickly copied, innovative concepts are rapidly consumed, and consumers are becoming desensitized to, and even fatigued by, "newness."


Interfilière Shanghai


The industry isn't stagnant; rather, it's trapped in a highly competitive state of "inefficient innovation"—when technologies are constantly layered, and concepts are repeatedly recycled, innovation that only focuses on material parameters, functional labels, or single-point breakthroughs struggles to create genuine structural value for products, brands, and the industry itself.

Therefore, in 2026, Interfilière Shanghai will present "INNOVATION RE: CODE," aiming to break down innovation silos and provide the lingerie industry with a systemic "reset opportunity."


01 Innovation Commitment


Interfilière Shanghai 2026 commits to a comprehensive restructuring in the following aspects:


From "Technology First" to "Scenario-Driven"

Past innovations were often technology-driven, neglecting the real needs of consumers.

At the 2026 exhibition, we will see innovation starting from a "scenario-based" approach, demonstrating how the deep integration of technology, design, and materials can truly resonate with female consumers.


From "Single-Point Innovation" to "Systemic Collaboration"

Innovation is not merely about breakthroughs in specific technologies, but rather the collaborative evolution of the entire industry chain.

At Interfilière Shanghai, we aim to build a complete ecosystem connecting designers, material suppliers, manufacturers, brands, and retailers, ensuring that every link in the innovation process operates collaboratively under the same logic, resulting in truly meaningful innovative achievements.


From "Parametric Expression" to "Perceptual Experience"

Beyond basic needs, consumers buying lingerie not only value the technical specifications of products but also the comfort, emotional resonance, and identity they provide.

INNOVATION RE:CODE will help brands translate their professional innovations into "value that consumers can understand and perceive," making lingerie not just a "tool to wear" but a vehicle for emotional connection and identity expression.


02 Global - China - Shanghai


As a key node for innovation in the global lingerie industry, Interfilière is an important base for innovation in the Chinese and global lingerie markets.
Shanghai, as a city where global fashion and technology converge, possesses a highly international perspective, rapid technology transformation capabilities, and a profound cultural heritage.

INNOVATION RE:CODE, the core theme of the 2026 Interfilière Shanghai exhibition, leverages Shanghai's unique advantages to invite the world's most innovative designers, brands, and technology providers to discuss the future of innovation in the lingerie industry.


Interfilière Shanghai


03 A Feminine Perspective: Making Innovation More Human


INNOVATION RE:CODE focuses not only on technology or materials, but also on how innovation can improve the quality of women's lives. Women are at the heart of the lingerie industry, and the ultimate goal of innovation is "to create a better life for women." This is a key reason why Interfilière Shanghai incorporated a feminine perspective into this theme.

The exhibition will showcase how innovation can be combined with aesthetics, comfort, and functionality, breaking down traditional notions and empowering women with greater freedom and choice through lingerie.


Interfilière Shanghai


04 Exhibition Highlights Preview: RE:CODE and the Future of Women's Innovation Journey


At Interfilière Shanghai 2026, multiple exhibition areas and events will revolve around "INNOVATION RE: CODE | Innovation Reset," showcasing the latest design trends and technological breakthroughs. Material suppliers, brand owners, designers, and innovative technology providers will all find inspiration at the exhibition.
  • Technology & Design: Showcasing how emerging technologies such as smart fibers, 3D printing, and wearable devices can be combined with fashion and design to create innovative products that truly transform the functionality and comfort of lingerie.
  • Women's Emotions and Needs: Exploring how to incorporate women's diverse needs into lingerie design, breaking through traditional aesthetic boundaries and showcasing lingerie's unique role as an expression of women's emotions.

  • Cross-Industry Collaboration and Cooperative Innovation: The exhibition will showcase case studies of cross-industry collaborations, exploring how to provide consumers with more personalized and sustainable lingerie options.


Why You Can't Miss It?


Interfilière Shanghai


In 2026, Interfilière Shanghai is more than just an exhibition; it's a profound dialogue about how the lingerie industry can reinvent itself in the global market.
Through the theme "INNOVATION RE:CODE," we will explore how the power of "innovation and reinvention" can propel the lingerie industry towards a brighter future. Whether you are a brand owner, designer, or supplier, Interfilière Shanghai 2026 will be the best platform for you to communicate, collaborate, and innovate with industry leaders.
Join us and stay at the forefront of the lingerie industry, redefining the infinite possibilities of the future of lingerie at the intersection of innovation and aesthetics.


Contact us


If you have any questions, please contact:

Sales Department

Ms. May Pu
+86 21 62170505 x 8049

Visitor Department

Ms. Winnie Wen
+86 21 62170505 x 8049

Marketing Department

Ms. Nicole Sun
+86 21 62170505 x 8049