Once designed solely for health and body monitoring, the 3D Body Visualizer has now been repurposed as a virtual fitting room. With just a phone in hand, today’s shoppers are met with algorithmic predictions that anticipate their shopping plans—sometimes even before they make them. Driven traditionally by craftsmanship, aesthetics, and fit, the lingerie industry is undergoing a quiet yet profound transformation. At the heart of this shift? Artificial Intelligence (AI).

From design to sustainability, AI is becoming an invisible yet essential player in the lingerie value chain—making products smarter, more inclusive, and more sustainable.

Understanding the Body: From Guesswork to Precision

AI’s journey in lingerie begins with deeper consumer insight. According to consumer education platform BlitzResults, 52% of women wear the wrong bra size, and 74% find the sizing system confusing. AI-powered fit platforms like True Fit are tackling this issue head-on. With more than 80 million active users and partnerships with 29,000 brands, True Fit processes over 21 billion product detail page views annually to provide personalized sizing recommendations, reducing returns and increasing customer satisfaction.

Beyond fit, AI is also reshaping how trends are predicted. French tech company Heuritech uses AI to scan fashion shows, social media, and e-commerce platforms—analyzing over 3 million social media images daily. Through proprietary computer vision, it detects over 2,000 fashion attributes like color and fabric, helping brands identify emerging trends and make data-driven decisions in product development and inventory planning. Additionally, AI models analyze surveys, return reasons, and purchase data to pinpoint market gaps—from body type inclusivity to material preferences.

In short, AI brings three key advantages to brands: more inclusive product strategies, earlier recognition of consumer trends, and data-driven fashion forecasting.

From Concept to Customization: AI in Design

In the design process, AI plays both an inspirational and functional role. H&M Group’s Creator Studio introduced AI-powered design tools in 2023, enabling users to generate custom visuals in seconds using simple text prompts. These tools streamline the creative process, accelerating production while supporting sustainability goals.

Generative AI is also helping designers craft patterns, lace motifs, and silhouettes. With consumer feedback gaining importance, AI’s analysis of returns and reviews becomes an invaluable tool in refining collections and marketing strategies. The result: faster trend-aligned design cycles, optimized patterns and structures based on real-world feedback, and scalable personalized products.

Smarter Prototyping and Production

Founded by former Calvin Klein lingerie design head Lindsey Burcham, Six Atomic has developed a machine learning-based auto-patterning system that tackles one of the industry’s core pain points: the lengthy and complex sample development process. By building a design variant library and generating production-ready patterns in minutes, Six Atomic reduces reliance on senior pattern makers and minimizes material waste. Hosted in the cloud, the system ensures precision and enables brands to better manage inventory and improve sustainability.

AI also aids in supply chain optimization—tracking fabric origins, predicting carbon footprints, and estimating product lifecycle endpoints. This enhances transparency, reduces sampling needs, and supports a more circular economy.

Closing the Loop: Virtual Try-On and Smart Retail

Brarista is an AI-powered virtual fitting tool focused on helping consumers find the right bra style and size. Using computer vision and machine learning, Brarista analyzes user-uploaded measurements or photos to deliver precise fit suggestions. Users can even visualize how different styles fit their unique body shapes.

Post-purchase, AI continues to enhance the consumer journey. From AI-powered customer service to personalized product recommendations based on past behavior, brands are closing the loop with lower return rates and targeted re-marketing. Sentiment analysis of product reviews further uncovers recurring issues or popular features—driving continuous product refinement.

Empowering, Not Replacing

AI is not here to replace designers or professionals—it’s here to empower them. Whether forecasting trends or helping women find their perfect fit, AI is becoming an indispensable partner in lingerie development.

In a category where aesthetics, function, and emotion intertwine, AI delivers the accuracy and personalization today’s—and tomorrow’s—consumers demand.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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