As global lingerie trends evolve, the market is shaped by consumption upgrades, personalized demand, and sustainable development. Southeast Asia shows strong growth, with Thailand as both a fashion hub and production base, offering potential and unique challenges.

Rising incomes, urbanization, and Western cultural influence are driving the Thai lingerie market. Consumers now seek comfort, design, and brand value beyond basic function. Meanwhile, sustainable fashion, plus-size inclusivity, and e-commerce are becoming new growth engines. For brands and manufacturers, Thailand is a testing ground and a gateway to the wider region.

Interpreting the Market, Foreseeing the Future

At INTERFILIÈRE SHANGHAI 2025, Mr. Wiwat Hirunpruk of the Thailand Textile Institute will present “Thailand’s Lingerie Market: Opportunities and Challenges.” His keynote will highlight:

· Market overview: size, consumer behavior shifts, and growth drivers.

· Opportunities: eco-friendly products, plus-size market, e-commerce strategies, and digital innovation.

· Consumer insights: Millennials and Gen Z preferences, and how social media and technologies such as virtual try-on reshape decisions.

· Competition: global vs. local brand dynamics, price sensitivity, and counterfeits.

· Strategic outlook: tech integration, product innovation, and building sustainable supply chains.

This roadmap aims to help industry players identify opportunities across Southeast Asia and align with shifting fashion forecasting.

Advocate of Sustainable Fashion

Mr. Hirunpruk is a seasoned expert in sustainable textiles and lifestyle. His work spans economic, social, and environmental dimensions, with a focus on modernizing traditional crafts. Passionate about circular economy, AI design, and second-hand fashion, he promotes rational consumption and waste reduction.

As lecturer, consultant, and member of sustainability initiatives, he supports enterprises in green transformation and market innovation at the Thailand Textile Institute.

INTERFILIÈRE SHANGHAI 2025 is not only a trade platform but also a chance to anticipate future directions, build cooperation, and explore Southeast Asia’s lingerie potential. We invite professionals, brands, and researchers to join this session and shape the future of the intimate apparel and lingerie industry.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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