In the fast-growing lingerie industry, intimate apparel has become one of the most specialized fields. Unlike outerwear, which can hide imperfections, lingerie demands precise tailoring, breathable fabrics, and light comfort. This “final two centimeters next to the skin” has given rise to more refined categories, offering women delicate care at the closest distance to their hearts.

Candy La Vie is China’s first lingerie brand dedicated to full-bust women. Since its founding in 2015, the brand has focused exclusively on C–K cup bras, pioneering specialized bust-shaping designs and a seven-dimensional measurement method. With 75 sizes, 90 cup types, and over 100 national patents, it has become the leader in China’s full-bust bra market. By delivering scientific, one-stop lingerie solutions, Candy La Vie has maintained the No.1 spot in the full-bust bra category on Tmall’s Double 11 for years, achieving annual sales growth over 100% and empowering millions of women to find freedom in their lingerie choices.

Candy La Vie believes every woman has a unique beauty, each one remarkably different. As the first and only DTC brand in its category, its story is celebrated by loyal users, while the persistence and challenges behind the scenes remain equally meaningful.

Staying Focused
Despite a decade of growth, Candy La Vie still calls itself “clumsy”—a reminder of its commitment to listening to users and improving products with sincerity. Many brands diversify, but Candy La Vie has remained true to its mission: to serve full-bust women with professional, well-fitting bras.

Balancing Fit, Fashion, and Value
The founding team created a stable foundation by combining expertise, youthful design, and cost control. Its bras not only provide technical support but also challenge stereotypes such as “full bust = conservative,” aligning with lingerie trends 2025 that emphasize confidence, individuality, and self-expression. Through its own supply chain, the brand achieves both fast response and affordability.

User-Driven Growth
Candy La Vie’s development has always been rooted in user feedback. For example, students requested more budget-friendly options, leading to the creation of Candy La Vie Girls, launched in 2024. Similarly, parents of adolescent girls with larger busts called for solutions, inspiring a new product line introduced in August 2025.

The Next Decade
With 35 stores across 20 cities and over a million users, Candy La Vie sees the first ten years as only a beginning. Looking ahead, it will continue to design for different life stages, body types, and occasions—offering professional products that accompany women’s journeys of self-recognition and beauty.

Candy La Vie exemplifies how intimate apparel, though hidden from view, empowers women in daily life. Whether easing work stress, enhancing performance in sports, or uplifting moods during travel, lingerie communicates directly with the skin. This quiet gentleness—woven with dedication and innovation—represents not only craftsmanship but also the values of sustainable fashion in modern intimate apparel.

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

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