Innerwear brand Skims has launched its newest campaign featuring pop artist Charli XCX showcasing the latest styles from the brand's Cotton Rib and Cotton Fleece collections in the United States.

Photographed by Petra Collins, the fresh Skims campaign captures Charli adorned in signature pieces from Kim Kardashian's brand, including the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie, and Cotton Rib Bikini.

Charli XCX, known for her pop and electronic music, has expanded her influence beyond the music industry with her recent album 'Brat' and collaborations with artists like Billie Eilish and Lorde. This evolution resonates with her fans and aligns well with the ethos of Skims, as stated by the Los Angeles-based brand.

INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

INTERFILIERE Shanghai 2024

October 15-16

Shanghai Exhibition Centre

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