Since its inception in 1850, the swimwear market has undergone significant transformations. In 2024, the global swimwear and activewear market generated sales of $973.2 billion, and according to data from the German statistical agency Statista, the annual growth rate is projected to reach 4.31% by 2028. This further underscores the importance for brands to have a clear swimwear strategy every summer season to stand out in a fiercely competitive market.
Source:Etam
In a comparative study of swimwear supply trends in the European market for the Spring/Summer 2024 season, Retviews emphasizes that bikinis remain a must-have style this summer, although one-piece swimsuits are becoming increasingly popular in the collections of fashion brands (representing 20% this year, compared to 13% in 2023). So, what are the most popular bikini styles today? In 2024, compared to 2023, thong bottoms have seen a 75% increase in market share (rising from 12% to 21%), while Brazilian-style swimsuits are experiencing a decline this summer (losing 15 percentage points, falling to 38%). "Between 2023 and 2024, we observed an average price growth of 5% in the swimwear category, from 38 euros to 40 euros," explained the research team at Lectra. Additionally, the analysis highlighted a 53% growth in "sheathing" or "compressive" swimwear compared to the previous year.
Regarding colors, popular shades favored by brands include bright blue, deep green, vibrant pink, and the timeless black. Lingerie brand Etam is closely following the PE24 trend, while fitness brand Oysho opts for more classic neutral colors. As for men, research data shows that men's swimwear brands are focusing more on light khaki and blue colors, leaning towards softer tones than in the past.
*Retviews' research, released on June 13, 2024, analyzed the latest Spring/Summer 2024 collections of fashion brands in the European market, comparing them to the same period last year. The study covered countries such as France, Italy, Spain, Belgium, the UK, and Germany, and analyzed brands including Etam, Calzedonia, Victoria's Secret, Oysho, Primark, H&M, ZARA, Mango, and Tezenis.
(Source: FashionNetwork)
/END
INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
INTERFILIERE Shanghai 2024
October 15-16
Shanghai Exhibition Centre
Visitor Pre-registration
