Victoria's Secret Launches New Collection

2024-08-01

Victoria's Secret has unveiled a new collection that blends beauty with everyday comfort. Dubbed 'Victoria's Secret Dream' collection, it introduces intimates featuring Dream Angels with Love Cloud Innovation, the brand's softest lace yet ForeverStretch Lace, and an all-new Marshmallow Memory Foam bra padding.

The complete Victoria's Secret Dream collection includes bras, panties, and sensual sleepwear, such as bodysuits, chemises, rompers, jumpsuits, and cami-sets, with prices starting at $44.95 for bras, $16.95 for panties, and $69.95 for sensual sleepwear. Sizes range from XS to XXL, with bra sizes from 32-40 and cup sizes from A-G.

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"We've heard our customers calling for everyday comfort, so we are thrilled to introduce the all-new Victoria's Secret Dream Collection to them, offering aesthetically pleasing lingerie with unparalleled comfort through innovative technology," stated Janie Schaffer, Chief Design Officer and Creative Officer of Victoria's Secret. "This collection responds to the public demand, bringing a new level of charm and ease. We are eagerly looking forward to everyone embracing and wearing it as much as we do."

The series launches with an advertising campaign featuring Candice Swanepoel, Devyn Garcia, Mayowa Nicholas, and Taylor Hill in the lead roles, with Behati Prinsloo returning to the brand. Some of these talents will also make appearances in the Victoria's Secret Fashion Show scheduled for the fall of 2024.

 

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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.

 

INTERFILIERE Shanghai 2024

October 15-16

Shanghai Exhibition Centre

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