The lingerie industry is a significant branch of the Chinese apparel sector, and in recent years, driven by consumer upgrades and heightened health consciousness, market demand has been consistently growing. Currently, the scale of China's lingerie market is rapidly expanding, with the vigorous development of the industry transforming consumer preferences in China. The market is becoming increasingly diverse. In 2022, the size of China's undergarment market was approximately 209.6 billion RMB, and it is expected to reach 402.5 billion RMB by 2026, with a compound annual growth rate of 13.3%.
Among these, the female lingerie market accounts for over 70% of the market share and continues to grow. Given that Chinese lingerie brands started later compared to brands from Europe, the United States, and Japan, the market concentration is lower compared to foreign markets, providing greater room for overall market development. Research indicates that economically independent new middle-class women are bringing robust purchasing power to the market, from quality dining and health and fitness to emotional resonance. As consumer scenarios for 'Her' become increasingly segmented, undergarment consumption is shifting from pleasing others to pleasing oneself, and from sexy to comfortable.
With the rise of the 'Her Economy,' the lingerie industry is gradually becoming a favourite in consumer circles, emerging as a popular commodity during annual events like International Women’s Day. Data indicates that nearly 400 million female consumers aged between 20 and 60 in China control an annual consumption expenditure of up to 10 trillion RMB. Lingerie, as essential items for women, with their necessity and high-frequency consumption nature, are increasingly attracting a diverse range of female consumers towards multiple brand choices. Consequently, the lingerie market has seen the emergence of numerous innovative brands that challenge traditional aesthetic standards, addressing female pain points by offering more comfortable, size-inclusive, and innovative products, thereby transforming the traditional image of undergarments.
As a result, more lingerie enterprises are shifting their focus towards the comfortable women's undergarment market, ramping up research and development efforts. While comfortable lingerie possesses unique advantages in technology, merely relying on personalized design and advancing technology is insufficient for product promotion. Therefore, celebrity endorsements and live streaming sales have become crucial avenues for brands to promote their products. For instance, Ubras has chosen Ouyang Nana as a spokesperson and employs strategies like social media seeding to attract consumers, primarily made up of the post-95s age group. Conversely, through collaborations with top live streaming hosts, Banana Innerwear has gained brand recognition.
The current close relationship between lingerie brands and live streaming sales indicates that the market heavily relies on online sales channels due to the simplified purchasing process and the absence of offline fitting requirements, underlining the importance of online sales channels.
/END
INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
INTERFILIERE Shanghai 2024
October 15-16
Shanghai Exhibition Centre
Visitor Pre-registration
、
