Four Major Trends in the Global Women's Lingerie Market

2024-06-29


Sustainable Development Trend

As global attention shifts increasingly towards sustainability; the women's lingerie industry is transitioning towards more eco-friendly and sustainable production methods. More and more brands are adopting organic cotton, recycled fibers, and other environmentally friendly materials to reduce the environmental impact of their production processes. According to research by Statista, the proportion of production companies willing to invest continuously in research and development of eco-friendly fabrics has increased from 17% in 2021 to 23% in 2023. This shift not only meets the modern woman's concerns regarding health and the environment, but also establishes a sense of social responsibility for the brands. The sustainable lingerie market is demonstrating an annually accelerating growth trend. Moreover, comparing survey data over three years shows a year-on-year increase in the percentage of consumers willing to pay a premium for eco-friendly lingerie, rising from 40% in 2021 to 65% in 2023. This demonstrates the increasing influence of sustainability on consumer purchasing decisions each year.

Acceleration of Digital Transformation

In terms of the timeframe for technological transformation, the pace of conversion of patented product functionalities is accelerating. By comparing the release dates of products related to the typical technologies of "soft support technology" and "thermal air fiber insulation technology" around the year 2000, it is evident that the former took 26 years from the patent application in 1991 to the release of the popular product in 2017, while the overall technological conversion duration of the latter was 7 years. This indicates a continuous enhancement in the responsiveness of the global lingerie industry to market demands and production technological capabilities.

Diversification of Market Demand

With consumers' increasing acceptance of diverse body shapes, the demand in the women's lingerie market is gradually diversifying. Taking plus-size lingerie as an example, over the past three years, the sales growth rate of plus-size lingerie in major global economies has consistently remained above 5%, with the Asia-Pacific region recording the highest growth rate at 28% in 2023.

Emphasis on Social Media Communication by Brands

Given that women's lingerie is a product with strong consumer attributes, companies need to deeply understand consumers' new pain points and demands, leveraging comprehensive user operations to innovate expression in functions, design, and scenarios to achieve better performance. According to Statista research, renowned women's lingerie brands place significant emphasis on social media operations on platforms such as Instagram and REDBOOK. Taking Victoria's Secret as an example, the brand's social media fan base has seen an average annual growth rate of over 15% in recent years, reaching a growth rate of 20% in 2023, thus widening the dissemination of the brand image.

/END

 

INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.


INTERFILIERE Shanghai 2024

October 15-16

Shanghai Exhibition Centre

Visitor Pre-registration

image.png