On March 5th, NEIWAI has always insisted on telling rich and diversified women's stories, and the brand focuses on female creators, announcing the NEIWAI female creator program "In Her Place" at the same time as releasing the silk home collection. It is reported that the program will serve as a platform to give the right of expression to women in real creation, and through her works and her creative practice, explore how female creators can break through the limitations of time, family and self, and grow new narratives and new possibilities that are vigorous and cannot be ignored. Through her works and her creative practice, she explores how women creators can break through the limitations of their time, family and self, and grow new narratives and new possibilities that can be vigorously and unnoticeably developed. She encourages real-life women who are not satisfied with being trapped by the old structures and narratives, and who are or want to be creative, to express their insights, thoughts, emotions, and ambitions in various forms.
The first chapter of the project continues NEIWAI's focus on the body, inviting artist Ma Lingli to recreate still images of women's bodies wearing NEIWAI's silk home collection, using "Refracted Chorus" as the prototype and silk as the canvas, and displaying them in the form of air-drying.
In the co-creative works, Ma Lingli used "Refracted Chorus" as the prototype of her work, and used silk and silk as the canvas to recreate the visual images of women's bodies wearing NEIWAI silk home collection, and displayed them in the form of air-drying.
In addition, NEIWVAI will present Ma Lingli's artwork and creative process through offline art installations, themed windows, a short documentary and an article. Among them, the offline art installation and the documentary will be displayed at NEIWAI's flagship store at Kerry Center in Jing'an, Shanghai in March. In Her Place will be the theme window display inspired by the new collection.
On the occasion of the launch of new products and the arrival of March 8 Women's Day, NEIWAI releases the Female Creators Program, which aims to co-create works with women to explore and present more possibilities of women's images, demonstrating that the brand is taking practical actions to "see and understand women's existence as a situation".
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