On February 18th, NIKE WOMEN held the "Starting Towards Pleasure" experience event, through multi-sensory experience, letting everyone have a deep feeling of how Nike supports the sustainable development of women's whole body, mind and spirit through the important contents of exercise, positive thinking, nutrition, rest and connection, and hope that together we can start towards pleasure in the new year.
In order to meet the multi-scenario needs of female consumers, Nike has created a variety of innovative products to serve "her". The upgraded Nike Zenvy series expands the original leggings products and adds tops and other apparel products to meet the needs of women's sports and fitness; sports and leisure products with innovative functions and personalized styles are in line with the current fashion trend of mixing and matching sports and daily life, so that women can switch freely between sports and life scenarios.
Nike also launched the theme page of "Starting from Pleasure" mini-program on February 18, along with the release of the brand theme concept video, highlighting the new lifestyle of sports, meeting the needs of the body and mind through a variety of sports and adapted products, and conveying the concept of a healthy and pleasurable life; and launched the theme page of "Sinking into Softness" on February 22, showcasing the NIKEZENVY series in multiple dimensions through the brand's story and refined product categories. NIKEZENVY series.
Sports science and innovation are in Nike's DNA. The Nike Sports Research Lab is staffed with the world's leading doctors and researchers in psychological and human sciences, who collaborate with elite athletes as well as ordinary sportswomen around the world to create the future of sports. In order to meet the multi-scenario needs of female consumers, Nike has created a variety of innovative products that serve 'her'. The upgraded Nike Zenvy release series expands the original leggings products and adds a variety of apparel products to meet women's sports and fitness needs, such as tops; sports and leisure products with innovative functions and personalized styles are in line with the current fashion trend of mixing and matching sports and daily life, so that women can freely switch between sports and life scenarios.
At the same time, Nike is also expanding the world's leading instructors, coaches and experts globally, hoping that through a multi-sensory experience, we can have a deeper understanding of how Nike supports the sustainable development of women's physical and mental health through exercise, positive thinking, nutrition, rest, connection and other important elements, which will also be integrated into Nike's online and offline services and experiences.
INTERFILIÈRE SHANGHAI 2024 (October 15-16 | Shanghai Exhibition Center) will provide cutting-edge perspectives and resources of the global intimate fashion industry to help companies enhance their brand influence and accelerate business development in China and overseas markets.
