Yoga wear is no longer limited to the gym and the sports ground, more and more women are happy to choose yoga wear for daily wear, or even as a fashion item. Fashion bloggers can often be seen sharing their yoga wear on instagram and TikTok, and this kind of opinion-leading content dissemination is also subtly influencing the aesthetics of more consumers.
Consumers who intend to incorporate yoga clothing into their daily wear need to consider whether the style is casual and fashionable, to ensure that it not only meets the needs of yoga exercise, but also shows a unique style in daily life. Sellers, on the other hand, need to consider the versatility of the design so that the yoga clothes can be adapted to the needs of different occasions, maintaining comfort and highlighting individuality and fashion.
Consumers in Europe and the United States are very conscious of the concept of environmental protection and place this attribute at the forefront of their minds when choosing and purchasing products. This has prompted more and more companies to develop new products with environmental considerations in mind, in order to meet consumer demand and improve competitiveness.
According to a survey by Nielsen, 48 per cent of US consumers would consider the environmental aspects of a product when choosing to buy it and would change their consumption habits to do so. And in a survey by the European Commission, more than 90 per cent of EU citizens believe that protecting the environment is important to them personally.
Yoga clothing as a kind of personal clothing, its environmental attributes are more valued by consumers, fabrics on the choice of natural plant fibres and other sustainable materials, will be more in line with the needs of modern consumers of environmentally friendly fashion.
Lululemon, for one, has made an investment in Genomatica, a U.S.-based producer of sustainable materials, with the aim of fostering co-operation between the two companies to launch plant-based nylon together to replace traditional nylon fabrics and mitigate the impact on the environment.
INTERFILIÈRE SHANGHAI 2024 (25-26 September | Shanghai Exhibition Centre) will provide cutting-edge perspectives and resources of the global intimate fashion industry to help companies enhance their brand influence and accelerate business development in China and overseas markets.
