Calvin Klein, renowned for its iconic underwear and minimalist aesthetic, has officially entered the shapewear market with the launch of Calvin Klein Shapewear. This bold expansion aligns with the brand’s commitment to innovation, offering a range of sculpting essentials that blend functionality with modern style.
Source: Calvin Klein
A Booming Market
The shapewear industry is experiencing rapid growth, with the global market projected to expand at a 7.8% compound annual growth rate (CAGR) between 2024 and 2029. With demand rising for versatile, confidence-boosting shapewear, Calvin Klein is strategically positioning itself as a key player in this evolving segment.
Collection Highlights
The Calvin Klein Shapewear collection is designed to provide tailored compression levels to suit different styling needs. The range includes thongs, briefs, mid-thigh shorts, bodysuits, leggings, and slips—each engineered for all-day comfort and seamless support.
Second Skin Smoothing – The lightest compression level, offering a nearly invisible finish. This ultra-soft option gently smooths without constriction, making it feel like a second skin.
Stay Put Mesh – Featuring breathable microfiber mesh with anti-slip technology, this level delivers medium support that stays perfectly in place throughout the day.
Stay Put Stretch – Designed for firm shaping, this range hugs the body with microfiber elasticity, enhancing natural curves while maintaining flexibility and comfort.
Secure Sculpt – The most powerful compression level, incorporating seamless microfibers and zoned reinforcement to create a sculpted, streamlined silhouette.
Source: Calvin Klein
Fashion-Forward Shapewear
True to Calvin Klein’s signature aesthetic, the collection balances sculpting performance with sleek, fashion-conscious design. The Icon Shapewear line features structured pieces with the brand’s signature logo waistband, while the Sensual Stretch Lace range incorporates delicate lace accents for a touch of understated allure. These styles are designed for both innerwear and outerwear, making shapewear a key element in contemporary wardrobes.
A Star-Studded Campaign
To mark this milestone, Calvin Klein tapped renowned photographer and director Charlotte Wales to shoot the global campaign. The campaign stars actress Eve Hewson, best known for her roles in Bad Sisters and Flora and Son. Through Wales’ lens, Hewson embodies empowerment and confidence, showcasing the versatility of the shapewear collection.
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