Recently, many international brands gathered at the 7th China International Import Expo (hereinafter referred to as "CIIE") to showcase the latest products and business innovations on this high-profile stage.
Sports lifestyle brand lululemon made its debut at the 7th China International Import Expo. Li Guoqing, Deputy Director of CIIE Bureau, Wei LAN, Deputy Director of Xuhui District, Andre Maestrini, Executive Vice President of lululemon International Business, and Huang Yan, Managing Director of lululemon China, jointly opened the booth.
It is reported that lululemon to the origin of the brand "yoga" as the inspiration for booth design, "the first show of the Expo" multi-faceted display of the brand vision, development history and classic product series, interpretation of the "feeling first" exhibition theme.
"Participating in the CIIE for the first time is of great significance to us. The Expo has achieved remarkable results since it was held six years ago, demonstrating China's economic vitality. We are excited to be part of this vibrant land and look forward to continuing to build on it." Calvin McDonald, CEO of lululemon, said: "We will continue our mission to empower people to feel better about themselves by creating breakthrough products and experiences that encourage people to connect through sport, create thriving communities and respond to the Healthy China 2030 call."
Andre Maestrini, Executive Vice President of lululemon's international business, said in his speech at the opening ceremony: "This moment of starting the journey of Jinbo also means that we start a new journey of growth and innovation in China for the next decade. The Chinese mainland market has become an important engine for lululemon's global business growth. We are committed to continuing to invest in China to further unlock its growth potential and connect with more people."
The lululemon exhibition area
"Feeling first" is lululemon's theme this year, and it is also a product design concept - insight into unmet needs, research and development of new fabrics and new technologies, enabling people to feel better and perform better. Therefore, lululemon presented the core product series at the CIIF stage, including the Align™, Fast & Free and Wunder Train series designed for women's yoga, running and training; A series of women's tennis balls designed with high-performance fabrics, both functional and flexible; The Pace Breaker tracksuit pants and Metal Vent Tech line for men running and training, as well as innovative products such as the ShowZero™ casual shirt with new fabric technology that does not allow sweat to show.
Uniqlo, the world's leading clothing brand, has launched five exhibitions this year, with its "What Makes Life Better? Life, how beautiful?" Thinking about this problem. In an immersive booth of 1,000 square meters, products and art installations are arranged in real life to interpret more possibilities for beautiful living in the future.
"What Makes Life Better? Life, how beautiful?" This year, on the occasion of its 40th anniversary, Uniqlo put forward this profound philosophical thinking. Uniqlo's partners share their responses. Federer says "having good intentions" is a factor in making life better; Clare Waight Keller's answer is "connection"; Jonathan Anderson says to be "curious"; For Christophe Lemaire and Sarah-Linh Tran, "poetry" has the power to inject fun into design and life. In a Chinese short film that debuted at the Expo, architect Zhuang Ziyu responded with "more creativity", while musician Tan Dun offered three words: "natural, free and free".
Uniqlo exhibition area
Only available at the Uniqlo stand this time - it was Uniqlo that brought the 2024 Winter collection, co-titled with ANYA HINDMARCH, which was the world premiere of the collection.
The HEATTECH underwear fabric is woven from multiple fibers. Viscose fibers play a key role in this by absorbing water vapor that evaporates from the body and converting it into heat, thereby effectively regulating humidity while maintaining warmth. Acrylic fibers form an air layer on the structure, which plays a role in heat insulation and ensures that heat is not easily lost. The polyester fiber absorbs moisture through its unique sectional structure, further enhancing the comfort of wearing. The elasticity provided by spandex makes HEATTECH underwear fit perfectly to the body, ensuring freedom of movement.
/END
INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
Contact us
Sales
Ms. Riana Cai
Riana.Cai@comexposium.com
+86 21 62170505 x 8059
Mr. Fernando Zhu
Fernando.Zhu@comexposium.com
+86 21 62170505 x 108
Media/Audience
Ms. Nicole Sun
Nicole.sun@comexposium.com
+86 21 62170505 x 8049
