In recent years, emerging social media, changes in consumption patterns and brand-new lifestyles shaped by epidemics have begun to profoundly shape the industry landscape and lead the way for future development. The perfect fusion of lingerie with sports, fashion and health has given rise to new areas such as casual sportswear and home wear. We have witnessed a number of new brands emerge and grow. This new energy exudes a unique character and charm, presenting unique concepts and ideas to consumers in a new light. We are confident that these new brands will make a significant contribution to the future of the industry. At the same time, we are ready to assist them in finding the ideal partners and suppliers to help them thrive.
This year, the Young Label Awards launched by Salon International de la Lingerie (French International Lingerie Exhibition) for the Asia-Pacific region will once again be invited to the Greater China region, and the winning brands will compete on stage with internationally renowned brands such as Aubade, Chantelle, Lise Charmel, Hanro, Wacoal, and so on, Wacoal, etc. The finalists will also be invited to participate in the Young Label Awards. Finalists will also be invited to participate in events of Curve SHANGHAI on October 15-16, 2024, at the Shanghai Exhibition Center to deepen communication and interaction with the industry.
Entry Guideline
Each applicant is required to fill in an application registration form with information including brand information, target market and supply requirements.
The application form must be submitted to the Organizer together with a maximum of 12 samples from 2 collections of the applicant's brand.
Registration Fee: RMB 8,480 (including 6% VAT) per brand.
Participation Prizes
Participants can receive the following prizes according to the shortlist & ranking:
1st place
Free booth @Salon International de la Lingerie or @CURVE Paris 2025 at any of the Paris exhibitions
2nd & 3rd place
Exclusive 20% discount on Paris show
All entry finalists
❖ Product Collection Showcase @CurveSHANGHAI Shanghai International Intimate Fashion Branding Show- October 15-16, 2024, Shanghai Exhibition Center
❖ Exclusive Interview @CurveSHANGHAI
❖ Occasional promotions throughout the year @CurveSHANGHAI
❖ Invitations to cocktail receptions, meetings with invited partners
❖ Critique of the collection by industry experts
❖ Selection of 6 looks from the finalists' entries to be showcased at the fashion show
All entrants
❖ 1 year membership of INTERFILIERE SOCIETY (value: RMB 5,000)
❖ 2 seasons of Trend Guide (e-file)
Note:
There will be charges for fashion show. For more details, please contact us.
The Jury
Jos BERRY
The CEO and founder of Concepts Paris
Celia KONG
Experienced expert in design, materials, and color development at Concepts Paris
Danny WANG
General Manager of LA CLOVER, a luxury Chinese lingerie brand
General Manager of BECHIC, a Chinese collection store for international lingerie and apparel brands
Yuki ZHENG
Professor and Chief Researcher at Donghua University's Shanghai International Fashion Science and Innovation Center
Yoshie KAWAHARA
Experienced editor in the field of lingerie and beauty products
Guest lecturer at fashion schools
Yvette HU
Managing Director of Eurovet Asia
Matthieu PINET
Managing Director of Salon International de la Lingerie
Past YLA Winning Brands (Part)
Contact Us
To enroll in YLA, please contact--
Ms. Riana Cai
Riana.Cai@comexposium.com
+86 21 62170505 x 8059
Mr. Fernando Zhu
Fernando.Zhu@comexposium.com
+86 21 62170505 x 108
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INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
INTERFILIERE Shanghai 2024
October 15-16
Shanghai Exhibition Centre
Visitor Pre-registration
